The media has reached a point where it is controlled by a small group of very large companies. This can be beneficial for those specific companies, but due to the lack of diversity, it becomes an issue. It gives companies a large amount of power and eventually control over what people watch. There is also a lack of competition with the large amount of media that companies own. If the media continues to be run by these major companies, eventually everything will be taken over by them.
The lack of diversity in the ownership of the media makes it easy for these companies to continue to control large portions of what is being put out. If they continue to be the only ones in charge of most of the media, their power and say in things grows even more. For example, Disney owns a wide variety of media and entertainment, from movies and television shows to theme parks. The more they continue to grow and receive funding, the more power they have over the media and what other people get to see. The lack of diversity is not only in the companies, but in the media that is put out through them. The more the companies own, the more they convert it to be similar to them. This means that if they continue to obtain this type of power, many things that people love to watch on television or movies will start to convert to be more like the company that owns it. As previously mentioned, the more power given to a company in the media they own, the more control they have over people. If a company owns most of the media, they have the ability to change it to their own liking and there are not many things people can do about it because of the large amount of power the companies already have. For example, Disney has ownership of ESPN. If they wanted to start producing different content besides sports and start marketing with that, they will lose viewers but there is not much that can be done because they own ESPN. Due to these certain companies having ownership over a large amount of media, they can distribute and market one product through another product they have ownership over as well. This means that they will not have to pay as much for advertisements, but they will still receive large amounts of profit from what they are advertising. This ensures that they continue to grow and receive money without losing as much. Similar to the lack of diversity, there is also a lack of competition. This can eventually make companies feel that because they have so much control over the media and not much competition, they can do almost whatever they want. One of the only things that keeps companies from completely changing the media is the audience. Ratings show what people want to see, and companies know that in order to continue to make great amounts of profits they need to keep the viewers happy. However, due to the lack of competition between companies, it is likely that prices for media will be raised and the production periods will be slower. Without the pressure of knowing that at any moment you can be replaced, companies can take their time on things and increase prices in order to have a higher profit and have a more relaxed schedule. Due to the amount of power and control of media given to a small number of companies, many issues are created. Among these are a lack of diversity, an abundance of power, and a lack of competition. These have an impact on the production, distribution, and marketing of products and entertainment, and often upset the audience. If things continue to be controlled in this way, the whole media can become controlled by a small number of extremely wealthy companies.
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AuthorWelcome to my Media Studies Blog! I am a senior at Monarch High School in Coconut Creek, Florida. I am taking AICE Media Studies so I can receive the Cambridge Diploma. Enjoy! Archives
April 2021
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