Discuss the issues raised in the targeting of national and local audiences by international or global institutions.
Large film institutions targeting national and local audiences can create many issues in the film industry. However, the main problem with this is the way it takes away from other smaller companies who are not able to show off their product the same way larger companies do. For example, Warner Bros. is a very large and famous film institution. They have many famous movies and are able to produce their media internationally. Because Warner Bros. has produced so many great movies, people now know that upcoming Warner Bros. films are likely going to be great and something they will want to see. However, there are smaller film institutions, such as Aviron Pictures, who are much less well known and do not get the same kind of recognition as others. This company produces their films nationally and have a much harder time having their films become as well-known as others from larger companies. Both of these film institutions produce their product the same way. They can be viewed in cinemas, DVD’s, downloads on technological devices, and many more way. They also try to promote their products the same way. Advertising is a big part of the film industry and creating trailers and promoting those on television and at cinemas is very important. Because companies like Warner Bros. are much more popular than companies like Aviron Pictures, it is likely that Warner Bros. will have more advertisements and money to continue them. Being the “Big Guy” can be very beneficial in the way that their films will almost always have large audiences because of their reputation and the amount of money they have for advertising. However, having so many people watching and criticizing their films can become an issue. If they produce a film that receives many bad reviews, it can damage their image and reputation. Being the “Little Guy” also has its advantages. There is always room to grow, and many people are curious and interested in watching films from smaller companies. Also, due to the fact that there is usually a much smaller audience, these companies are able to try new things with their films and experiment more than larger companies can. However, it is very difficult for these “Little Guys” to make it big with large institutions targeting audiences and always standing in their way.
0 Comments
Leave a Reply. |
AuthorWelcome to my Media Studies Blog! I am a senior at Monarch High School in Coconut Creek, Florida. I am taking AICE Media Studies so I can receive the Cambridge Diploma. Enjoy! Archives
April 2021
Categories |