Audience behavior has a huge impact on the media industry and the changes made in it. There are many different types of media; however, music is arguably the type of media that changes the most due to the audience. Music preferences are constantly changing, and so is the music produced by musicians. The audience has the power to influence the type of music a musician creates, cause musicians to lose popularity, and change the way different ways music is listened to.
The music styles that are popular are continuously changing, which is why it is so important for musicians to understand and know what the audience wants. For example, rap music has become more and more popular in recent years, which has been an issue for bands such as Coldplay. There has also been an increase in electronic music. Artists, such as Khalid and Sam Smith, have recently created songs that are very different from what they released years ago and are now creating music that is more like electronic dance music. If musicians didn’t change their music style along with the change in preference in the audience, it is likely that their music will not be as popular or have as many listeners. Artists change their music style once they realize their audience likes different music, so they can target the audience and get more listeners. Musicians may lose their popularity if they do not make the changes that need to be made to please their audience. There have been many people who are “one-hit wonders,” such as Carly Rae Jepsen, because they never changed their music once their popular song lost its popularity. Artists need an audience in order to earn money and have a job; therefore, they will do nearly whatever it takes in order to maintain their high status and popularity. Because the audience is the only one who can help musicians maintain their popularity, the changes that the audience want, they will likely receive. This can also be done through social media, where musicians will post questions for their audience to respond to and give their feedback on. One of the biggest changes in the music industry has been the different ways people have started listening to music. With new platforms, such as YouTube, Spotify, and Apple Music, there has been a major decrease in the amount of CD’s and records bought. Not only do musicians need to be changing, but the whole industry needs to change because of the audience. These new platforms and technology change the marketing and distributing of music and in some cases, the way it is produced. Due to the competitive industry, even during a pandemic, musicians still needed to find ways to produce their music and make it available for their audience. For example, Paul McCartney created an album, entitled McCartney III, and produced the entire album on his own during the COVID-19 pandemic in order to provide music for his audience. The music industry and musicians are constantly changing due to the audience behavior and changes that they want made. One of the major factors in the music industry and the changes that are made. They have the power to influence the type of music a musician creates, cause musicians to lose popularity, and change the way different ways music is listened to.
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AuthorWelcome to my Media Studies Blog! I am a senior at Monarch High School in Coconut Creek, Florida. I am taking AICE Media Studies so I can receive the Cambridge Diploma. Enjoy! Archives
April 2021
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