What significance does the continuing development of digital media technology have for media institutions and audiences?
The continuous development of digital media technology changes so many things for media institutions and audiences. For example, media institutions must understand that their products are going to be viewed on a plethora of different devices. If they continue to make films that are fit for the big screens at movie theaters but are not able to be adjusted for someone who wants to watch it on their phone, they will lose millions of dollars in revenue. With the evolution of digital media technology, media institutions need to make sure that their products can keep up with it. Companies like Netflix and Hulu are becoming very popular, which changes the way the audience views media as well. They no longer have to leave their house to go to a movie theater to buy movie tickets and watch the movie out, but they can stay at home and buy it on their device instead. They can also find magazines online or have subscriptions to magazines that will allow them to digitally receive a new magazine every month while only having to pay a certain amount in the beginning of the subscription. Because there are so many technological advances, audiences view digital media in many different ways. With the continual development, it is assumed that there will be many more ways for the audience to view digital media and many more changes that media institutions will have to make in order to keep up.
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AuthorWelcome to my Media Studies Blog! I am a senior at Monarch High School in Coconut Creek, Florida. I am taking AICE Media Studies so I can receive the Cambridge Diploma. Enjoy! Archives
April 2021
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